Master the Art Of eCommerce Platforms with These 3 Tips

Recent success in online retailing has revolutionized the way people think about eCommerce. The success stories of Amazon and Alibaba are forcing people to rethink how they conduct business. Even more boutique online shops, such as Angelique Lingerie (who offers plus size corsets) are now able to bring more affordable prices to the marketplace on a much larger selection of products. This is in big part to the many online tech advances in the last decade.

Along with these advancements comes an increased recognition that there are billions of dollars in potential profits online. In addition, most people who shop online earn above average pay. That means the potential for growth is astronomical. Still looking to harness the power of eCommerce? Check out our tips below and start putting them into action today.

Utilize Social Media and Socialize the Site

Social media is at the forefront of eCommerce. Any business that wants a realistic chance at success needs to invest resources into social media marketing. It would also be a good idea to launch a social media account linked to the product. This is also a great way to counter negative falsehoods spread about the eCommerce site.

What Is Online Reputation Management?

Whether you are a person, a company, or a business, chances are that you’ve done online reputation management in some form or another. Ever been scrolling idly on Facebook when you discovered that you had been tagged in a photo in which you look just awful? If you say yes to that question, you’ve already got a working knowledge of what online reputation management entails.

Online reputation management is the process by which public opinion or perception of an individual, company, or organization is shifted or changed. This is done by changing the online information that exists about them. It’s a hugely beneficial process to any company that embarks upon this process. It can mean the difference between a blown out scandal like Jared’s going to jail for the Subway franchise (and that being completely associated with the company) and a relatively reined in public relations nightmare (such as with Taco Bell’s beef scandal where their beef was revealed to be only one third real beef).

Online reputation management deals in the realm of social media, facts, and search queries. Social media is a huge component of how companies are received these days, as is search engine results. Using social media analysis and other techniques, O.R.M. companies can look at what is going on with a company and then change the conversation, or plan a new campaign that does damage control.