In the past few years, Google has switched a lot of things up. With the new changes to Google, a lot of regular Google functions and how they operate has changed, too. From search engines to Google Maps, you’ve probably noticed that there’s been a bit of a switch up. That’s right, now Google Maps has listings that are ranked by far more than their categories and location proximity.
These days, you basically want to be in the top ten of Google. What is that? The top ten of Google means that your site is coming up in the first ten search results listed– appearing higher even than the other listings. The map ranking has been changed, a move likely due to the incredible amount of rankings and listings for companies and the like. So how can your business or site be optimized for the new protocol of Google Maps?
If you want to optimize your site for Google Maps. you have to do a few things. First, make sure that your listing info is correct. There should be a location, phone number, and address listed for the business– if there are more Google won’t like it and won’t acknowledge your listing. Also be sure that you don’t have a 1-800 number listed for your address as this does not match up with your area and may affect your ranking. Make sure that the number and details are accurate and that there’s only one phone number and address listed. Next, you’ll want to up the amount of inbound links and citations that you have since Google will be matching up your listing info with other sources.
You also might want to add user reviews in order to achieve further optimization. While you are not able to have control over what people write, you can help your business get good reviews by having cards for your customers to fill out asking them to give good ratings and reviews online (or giving them to customers who have raved about a good experience). You can also have a sign up that asks customers if they are satisfied to please rate them on Yelp and other review sites. Good reviews will definitely help your business rank much, much higher on Google Maps.
You are also going to want to add category associations that match the five industry categories Google has (you can create your own if they don’t have it). Make the primary match your business and make the secondaries include the keywords for your business, such as “Phoenix Dental Office” or “Manhattan Day Spa”. Do a little clean up and make sure that your contact page has the right information on it. Also make your inbound links better, including links from sites that rank high so Google likes your listing better. Some sites may charge you, but some won’t. The choice is up to you. It’s great advertising and will definitely help your ranking.
Lastly, use keywords to solidify your inbound links. When writing them, include keywords or at least your type of business and the city you’re in. Use the keywords in your listing description as well.
Optimizing Google Maps can be challenging if you don’t know what you’re doing. Fortunately, it’s easy to learn. If you’re still confused about how to optimize your site, there are plenty of companies who can walk you through it as well. Boost your ranking and listing so that you get more business and help customers find it in the process.